Facebook changed on last friday its ads targeting rules... and becomes doubtless moron champion

Earlier it was possible to target an ad audience only by interest, without be forced to select any other option. Since last Friday (even yesterday) one must select... "at least one country!!!" And the ad can be target to maximum 25 countries.

So now, if one wants to target an ad to the whole world, not dependently from country, only on interest - one is forced to set up 8 ads instead of one, and select manually 196 existing countries.

Is this now not ultramoronic? 

How to hide webpage parts from Google indexing

Wishes and needs to hide webpage parts from Google indexing are common. Before i proceed, i make one thing clear:

No tag can exclude webpage part from Google indexing!

The silly advice about a snake oil named googleon / googleoff is mantra-alike repeated in the wild web. The repeating won't make it working: googleon / googleoff do their job only inside of Google Search Appliance environment, said John Müller of Google. Hope we closed this discussion once and forever.

But don't worry! Believe it or not, i have for you whopping 4 workarounds, how to hide webpage parts from Google indexing. Let's look into one by one:

How to SEO long URLs

There are many meanings about the SEO impact of long URLs: they are good, or bad, or have no influence. Our questions in this article are:

• why long URLs occur,
• how to make long URLs short,

The origins of long URLs are mainly

• the wish to stuff URLs with keywords (both of domains and every single URL slugs),
• the necessity (or, to be honest, the wish too) to reproduce the site's structure in the matching URL's structure.

Before we begin let us declare, what we mean as long URL: how many characters it must have to be named long? The longest URL in the Google's Webmaster Blog is 95 characters long, so let's call long URLs longer as this.

How to create your own author-centered knowledge graph

I'm not a fear salesman, really! But the thought to name this article as "how to defend abusive content removal requests" comes to me from the reading of the Google's updated report on "How Google Fights Piracy". The following sentence makes me conceiving suspicion:

...sites with high numbers of removal notices may appear lower in search results.

On the background of all known Negative SEO cases this can be the next thing, where a honest publisher will be punished for nothing.

There are enough known cases, where content scraping sites get better SERP places as the unique content providers. And there are enough abusive content removal requests - just read the Google's report. The best defense is a good offence. We construct our publishing identities network, which serves as our own author-oriented knowledge graph. Its purposes are, that

• always working removal requests at Google and DMCA takedowns,
• lack of effect in case of abusive third part removal requests,
• doubtless machine-readable relations between author's entity and author's creative work.

Our objective is a solid, structured and chained publisher identity, which will include the author, the publishing medium and the publication itself. Let's work!

How to create nested lists in Blogspot

I've struggled some time with creating of nested lists in my blog at Blogspot. Then i realized a simple workaround to get them done. To create nested lists in Blogspot, you must