S for Semantic: part 3 of the HASCH the OnPage SEO framework

The third part of my OnPage framework is dedicated to semantic of a webpage. With this article i will give an overview of benefits and usage areas of semantic markup. Use this article like a kind of cheatsheet for OnPage audits of existing website, SEO strategy for website under construction, or website preparation for semantic search before relaunch.

Why semantic?

• Search engines use semantic to improve the search results (semantic search).
• Using semantic OnPage makes texts better machine-readable (exacter understanding and distinguishing).
• All fresh kinds of search results output, like rich snippets, Knowledge Graph, the OneBox are based on and populated with semantically rehashed informations.
• Google accomplished a paradigm transition "from strings to things". The "thing" here is the main object of (web) semantic, an entity. An entity means in our context just a keyword, or keyword phrase, but more or lesser interrelated and explicitly verifiable by other sources,
• It's already proven, that semantic markup is a ranking factor: 0,3% of all sites make use of semantic markup, but 36% of sites at SERP encounter it.

Semantic website revamp is the key to being understood by machines. Quite enough reasons to scrutinize the subject! Lets go:

How to ask right questions? - most offen used interrogative words in english

Well, the most asked question in english (also known as interrogative word) is "how". The asking champion is USA. The next mostly asked question is "what", and the next three i analyzed are "when", "where" and "who". Here you can see the whole graph and after we'll talk about, how are the question words to do with SEO and what one might do better on asking questions;)