Montag, 1. Juni 2020

Adsterra aka Adsetica Ad Network test: 100% fraud traffic, don't touch it!

I selected Adsterra, also known as Adsetica as Ad Network for test from the publusher role, because of their statement to run CPA campaigns for Chrome extensions. Its campaign turned out to be 100% - read further why.

Adsterra campaign setup

I loaded 100$ into balance and decided to run CPC campaign firstly to get the feel of how it doing its work. Campaign setup was without complication, beside of my banner was deleted after every opening campaign for editing.

Adsterra own campaign statistics

The landing page of campaign was the url of my Chrome extension Structured Data Test of Current URL. Chrome Webstore has its own statistics for developers, which is very sensible. Beside of this i always implement Google Analytics into all of my browser extension. 
The run of campaign brought however the disillusion. Here is the campaign's data:
Adsterra own statistics - traffic fraud

According to Adsterra own statistics three campaign days (27.05.-29.05.) brought 1.875 clicks. A campaign click means - somebody visited my extension's url - would we mean. But this by far not the case. 

Chrome Webstore statistics

Chrome Webstore's own statistics displays... just nothing:
No other statistics displays traffic from Adsterra

Nerly 2.000 additional clicks should be visible by any kind - but no any sign of it. And no additional installations at all.

Google Analytics statistics

Let us look into Google Analytics. Wow, we see something - 317 entries into my extension's url. I was charged for nearly 2.000, don't forget it ;)
Google Analytics display some traffic - but it isn't sure, whether it is really traffic from Adsterra

But what is this traffic exactly? Let us look into the sources of this traffic:
Traffic source of Adsterra is not reliable and not valid

Google Analytics displays cdn.acloudvideos.com as single traffic source for nearly 300 users. But that is all.

Conclusio

Money for nothing and no any additional installations. 


Yandex.Metrica