Undead SEO | Useful tools, techniques and thoughts for advanced SEO

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Useful tools, techniques and thoughts for advanced SEO

Posts mit dem Label Knowledge Graph werden angezeigt. Alle Posts anzeigen
Posts mit dem Label Knowledge Graph werden angezeigt. Alle Posts anzeigen

Freitag, 19. Dezember 2014

Freebase shuts down! Your free Google-proof way into Knowledge Graph closes at 31.03.2015

Freebase closes
Everybody, who tried it, knows, whether it is possible and easy to publish an article about a business in the Wikipedia, specially if the business is far away from being in Fortune500, or Fortune 5k, or even Fortune 500k;) But small, local businesses, like individual entrepreneurs too, have an absolutely legit wish and need to get own websites into the Knowledge Graph...

The only free, public way to create a Google-proof web entity is (not much longer) a Freebase entry. Well, smart people create at least 2 entries simultaneously: first for the person, and second for the business entity, with the person entity as an author for the business entity. I wrote an article about an entity creation with a Freebase entry, which was highly spread and liked. But today is a day for the bad news:

Freebase will close in the nearest time!

And, from 31.03.2015 on Freebase will be available only in read-only status: no more new entries, no more edits. Freebase database will be then integrated into the Wikidata. I relate with it to the yesterday post from Freebase Google Plus account, where the closing and integration road map is detailedly described. In the mid 2015 Freebase will be shut down as the standalone project. But what means putting Freebase out of service for all of us, who wants appear in the Knowledge Graph, but haven't enough mana to appear in the Wikipedia?

Sonntag, 26. Oktober 2014

How to create your own author-centered knowledge graph

own author-oriented knowledge graph
I'm not a fear salesman, really! But the thought to name this article as "how to defend abusive content removal requests" comes to me from the reading of the Google's updated report on "How Google Fights Piracy". The following sentence makes me conceiving suspicion:
...sites with high numbers of removal notices may appear lower in search results.
On the background of all known Negative SEO cases this can be the next thing, where a honest publisher will be punished for nothing.

There are enough known cases, where content scraping sites get better SERP places as the unique content providers. And there are enough abusive content removal requests - just read the Google's report. The best defense is a good offence. We construct our publishing identities network, which serves as our own author-oriented knowledge graph. Its purposes are, that
  • always working removal requests at Google and DMCA takedowns,
  • lack of effect in case of abusive third part removal requests,
  • doubtless machine-readable relations between author's entity and author's creative work.
Our objective is a solid, structured and chained publisher identity, which will include the author, the publishing medium and the publication itself. Let's work!

Dienstag, 2. September 2014

itemId vs sameAs vs additionalType: how to distinguish and use correctly

correct usage of itemid, sameas and additionaltype
One of the best methods to gain the topical relevance of a text is to use entities instead of "plain" keywords. The most simple way to create an entity out of a keyword is to extend it as a standalone type with the Schema.org-markup and prove it with additional trustful informations. Here is the applying point of HTML5 attribute itemId and Schema.org-properties sameAs and additionalType. All of them are used to provide additional informations to a type. But while itemId and sameAs are pretty much the same, additionalType is used for different purpose. Let's look at the use cases in detail to get clear about distinguishing and correct assignment. Accurate usage of these properties is crucial for semantic SEO purposes, cause the kind of the entity creation turns the algorithms opinion about the given text to finally more or less topical ranking.

Samstag, 30. August 2014

Authorship is dead? No! It must be just implemented correctly!

how to provide authorship
Last news are all about authorship is dead. Don't misunderstand this statement! After thoughtful reading of this and that article it is clear, that really dead are only some actions, which Google performs with very special authorship markup, namely
  1. data gathering and
  2. partly showing of author's image and name as byline in search results,
based on rel=author. "Partly" cause author images and names are still shown, if you are logged in into your G+ account and the author is in your G+-circles.

I will not analyze the causes of dropping the processing of rel=author - such analyze is well done in articles linked above. I want rather reassure the community, that the authorship still alive and will be so. The only question is how to correctly implement authorship. Let's look a bit into detail:

Donnerstag, 21. August 2014

S for Semantic: part 3 of the HASCH the OnPage SEO framework

The third part of my OnPage framework is dedicated to semantic of a webpage. With this article i will give an overview of benefits and usage areas of semantic markup. Use this article like a kind of cheatsheet for OnPage audits of existing website, SEO strategy for website under construction, or website preparation for semantic search before relaunch.

Why semantic?

  • Search engines use semantic to improve the search results (semantic search).
  • Using semantic OnPage makes texts better machine-readable (exacter understanding and distinguishing).
  • All fresh kinds of search results output, like rich snippets, Knowledge Graph, the OneBox are based on and populated with semantically rehashed informations.
  • Google accomplished a paradigm transition "from strings to things". The "thing" here is the main object of (web) semantic, an entity. An entity means in our context just a keyword, or keyword phrase, but more or lesser interrelated and explicitly verifiable by other sources,
  • It's already proven, that semantic markup is a ranking factor: 0,3% of all sites make use of semantic markup, but 36% of sites at SERP encounter it.
Semantic website revamp is the key to being understood by machines. Quite enough reasons to scrutinize the subject! Lets go:

Mittwoch, 30. Juli 2014

40 secret keyword research tools to find the million dollar keyword

free keyword research tool
Some of the most popular keywords, which Google suggests, regarding keyword tools are "keyword research", "keyword spy", "keyword generator", "keyword finder", "keyword discovery", "keywords search" and "keywords for SEO". I decided to tell about some tools, which i use for certain aspects of keyword research. The keyword research tools i tell about have all in common, that they aren't well-known as e. g. Übersuggest, but they accomplish exactly so good if not better the same tasks, as established commercial and free tools.

What are the main keyword research tasks a SEO and SEA use to do? The tasks are different (better optimizing, saving money, out-competing of competitor), but the primal goal of keyword research is always the same: to get more cheaper targeted traffic. A SEO is looking for keywords for optimized page or analyzes the competitor's landing page. A SEA is looking for keywords for an ad and for the landing page, or analyzes competitor's ad and landing page. Lets further look, which keyword research tools could be helping in this (only free tools and no affiliate links, promised:)

Dienstag, 8. Juli 2014

How to give a face to your entities? Earn SEO profit with making Wikimedia Commons to your media hosting!

We already know, how to become an entity - create a Freebase topic. But this is a common issue that add image to Freebase topic is no longer possible. Our goals regarding semantic SEO and our images are however:
create new image at wikimedia commons
  • the ability to provide semantic informations about our images,
  • a possibility to share images with belonging semantic informations
  • embedding of semantically described images into web documents as images utilizing ImageObject class from Schema.org and, last but not least,
  • to host these images with belonging semantic informations on an authoritative source.
All these tasks can be accomplished using Wikimedia Commons, a free media repository of the Wikimedia Foundation. I divide this article about using of Wikimedia Commons into 2 sections:
  • How to upload to Wikimedia Commons (things like register, login, create user page, select and/or find out matching license, upload and describe image or other media file)
  • How to cite Wikimedia Commons (using on websites, embedding into semantic markup)

Montag, 31. März 2014

How to practice guest blogging successfully without penalty fear

Guest blogging tip
There are hard times for guest bloggers and guest blogging platforms. Google's top spam officer  means, guest blogging is done. Even was penalized one of the most successful guest blogging brokers. There is a big chaos and panic in the webmarketing environment. "Guest blogging is dead" is one of the most searchable phrases. But in my opinion there is a kind of doing guest blogging, which allows the successful valuable guest blog practice. Lets look on what exactly hates Google on guest blogging, what exactly drives a guest blogger into penalty and how the common sense and semantic markup help us to spread our guest blog articles and get valuable backlinks for it without penalty fear.

Donnerstag, 27. März 2014

Oftener and deeper into Knowledge Graph? - Become better entity at Wikidata!

create entity to come into knowledge graph
Well my dear entity owners, i realize with pleasure, you really like becoming entity! You maked such stormy run on my previous topic about becoming entity with creating Freebase topic, that i decided to write a follow-up to tell more detailed about a further possibility of entity enriching and chaining of entities. I mean, as more structured and linked data we provide publicly, as more cause we give to the search algorythmus to interrelate us with our creative works, products and the like. Establishing and reinforcing of such interrelations gains firstly our author and trust rank, secondly it enhances our influence grad and our pubications authority. I see these interrelations like a relations between left and right brain hemisphere: the more synaptic relations are established (thickness of Corpus Callosum), the higher is creativity and intelligence. Then let's our entities interrelation as thick as possible, to achive such amount as it was by Einstein's brain;) Now we create our new entity at Wikidata, and then connect this new entity to our already existing.

Dienstag, 25. März 2014

How to become an entity? Create Freebase topic!

create freebase topic
What? Are we individuals not already a kind of entity? Sure, but... Google would say - not enough, it lacks something important. Yes, if you not forget about rel="author", if you publish something, you are on the good way to become a real machine-readable entity. It remains just a little step to be affiliated in the community of the Knowledge Graph entities: yes, i mean your entry in Freebase.
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